A Beginner’s Step-by-Step Guide
Imagine TikTok as a giant online marketplace where your creativity is the product. Here’s how to turn your videos into income, even if you’re just starting out:
1. Use Your Bio Like a Storefront Window
What to do:
- Add a link to your website, online store, or YouTube channel in your TikTok bio.
- Use free tools like Hopp (or Linktree) to share multiple links at once.
Why it works:
Followers who love your content will want to see more. Instead of saying, “Visit my website,” tease them:
- “Free recipe eBook here →”
- “Watch the full tutorial (you’ll cry laughing) ”
How to start:
- Create a free Hopp account.
- Add links to places you want followers to visit (e.g., Etsy shop, blog).
- Copy the Hopp link and paste it into your TikTok bio.
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2. Partner with Brands (Like a Sponsored Athlete)
What to do:
- Work with companies to promote their products in your videos.
Why it works:
Brands pay creators to reach their audience. Example: If you post cooking videos, a kitchenware brand might pay you to feature their pans.
How to start:
- Step 1: Focus on a niche (e.g., fitness, crafts, gaming).
- Step 2: Post 3-5 videos weekly to grow your followers.
- Step 3: Once you hit 1,000+ followers, message small brands you love:
“Hi [Brand]! I’m a huge fan of your products. I’d love to create a TikTok video showing how I use your [product]!”
3. Earn Directly from TikTok
TikTok’s Creator Rewards Program
What it is: TikTok pays you for popular videos.
Requirements:
- 10,000+ followers
- 100,000+ views in the last 30 days
- Videos must be original and over 1 minute long.
How to apply:
- Go to your TikTok profile → Settings → Creator Tools → Creator Rewards Program.
- Follow the steps to enroll.
Pro Tip: Post “how-to” videos or storytimes—these keep viewers watching longer!
4. Become a TikTok Salesperson
TikTok Shop Affiliate Program
What it is: Promote products in your videos and earn a commission for every sale.
Requirements:
- 5,000+ followers
- Age 18+
How to start:
- Apply in TikTok → Profile → TikTok Shop Creator.
- Once approved, browse products in the “Creator Marketplace” and pick ones you like.
- Make a video showing the product in action (e.g., “This $10 face cream saved my skin!”).
- Add a shopping link to your video.
5. Sell Your Own Stuff
Open a TikTok Shop
What it is: Sell products directly through TikTok.
How it works:
- Example: If you paint, sell your art as prints or stickers.
- TikTok lets you tag products in videos so viewers can buy instantly.
Steps:
- Sign up as a seller on TikTok Shop (search “TikTok Seller Center”).
- Upload product photos and prices.
- Post videos showing your products.
Pro Tip: Start with low-cost items like stickers or digital downloads (e.g., $5 wallpapers).
6. Teach What You Know
Offer Coaching or Courses
Example:
- If your DIY videos go viral, sell a $20 “Beginner’s Crafting Kit” with supplies + tutorial PDFs.
- Host a Zoom workshop: “Learn to edit TikTok videos like me! $30/session.”
How to promote:
- Add text to your videos: “DM me for 1:1 coaching!”
- Use Linktree in your bio to link to your course or booking page.
7. Get “Tips” from Viewers
Enable Gifts on LIVE Videos
What it is: Fans send you virtual gifts (like roses or coins) during live streams.
Requirements:
- 1,000+ followers (for LIVE access)
- Age 18+
How to enable:
- Go LIVE on TikTok.
- Tap the “Gifts” icon to activate it.
- Engage with viewers (answer questions, do a Q&A) to encourage gifts.
Earnings: 1,000 coins ≈ $5.
8. Charge for Exclusive Content
Use TikTok Series
What it is: Put videos behind a paywall (like Netflix for your superfans).
Example:
- Post a free video: “Part 1: How I Edit My Videos”
- Offer Part 2 as a paid series: “Unlock the full tutorial for $10!”
Requirements:
- 10,000+ followers
How to set up:
- Go to Profile → Settings → Series.
- Upload your exclusive video and set a price.
9. Run TikTok Ads
Promote Your Account or Products
How it works: Pay TikTok to show your videos to more people.
Example:
- Spend $10/day to boost a video selling your art prints.
- Target users interested in “handmade gifts” or “home decor.”
Steps:
- Open TikTok Ads Manager (free to sign up).
- Upload your video, set a budget, and choose your audience.
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10. Personalized Shoutouts
What it is: Charge fans for a custom video message.
Example:
- “Pay $10 for a birthday shoutout!”
- “I’ll review your TikTok video for $20!”
How to promote:
- Mention it in your videos: “DM me for a personalized video!”
How Much Can You Make?
- Small accounts (1k-10k followers): 50−50−500/month (gifts, small brand deals).
- Mid-sized accounts (10k-100k followers): 500−500−5,000/month (affiliate sales, coaching).
- Big accounts (100k+ followers): $5,000+/month (sponsored posts, TikTok Shop).
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